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FI

The television of the future is already here

November 2016

New interactive services are the future of television that combine a traditional television set and the best features of the Internet. These properties are a key factor when a consumer is choosing a new television.

Hybrid TV is the future of watching television, as it combines the best features of terrestrial television and the Internet and essentially enriches the television watching experience by bringing interactive properties familiar from the Internet to television.

A viewer can access Yle Areena or Nelonen’s Ruutu service, for example, by pressing the red button on the remote control. A viewer can start to watch a programme from the beginning or receive more information related to the programme. For example, in the Liiga application that is related to ice hockey, a viewer can access real time statistics of games by pressing a button.

Hybrid TV also enables new ways of shopping. Grocery shopping can be done while sitting on a sofa in front of a television using the remote control as a mouse. In other words, you can do your shopping while watching your favourite television show, for example.

Consumers look for intelligence

Smart television solutions are already familiar to some consumers when they are buying a new television set. According to Gigantti’s Jarno Sainio, who is the Sales Manager for consumer electronics, smart televisions, such as the hybrid TV, clearly comprise the majority of television sets sold at the moment.

When selecting a television set, consumers appreciate services that enable watching various streaming services directly from the television screen. For many consumers, the smart features of a television set are already the most important selection criterion even though technical properties, such as high definition, also affect the choice.

“The dominance of smart televisions is already rather complete. A lighter smart television solution is sufficient for some consumers with which they can access at least Yle Areena, but the range of devices is vast,” Sainio says.

According to Gigantti, consumers should also be aware of changes in the broadcasting technology in the future which could also affect the kind of a television set that should be bought. The aim is to instruct consumers to purchase a device that will last through the changes.

“A Finn purchases a new television every six years on an average, and therefore it is important that we can assist in selecting a device that will support all of the latest services also in the future,” Sainio says.

More information on hybrid TV services and television sets is available at www.hybriditv.fi